Spirit Bear Youth Coalition Achievements

Though the Spirit Bear Youth Coalition concluded its two decades of work in 2014, here are a few of the organization’s many key achievements.


  • The Spirit Bear Youth Coalition was built from scratch and brought together a coalition of more than six million supporters in 87 countries, including diverse support domestically that bridged political, geographic, ethnic and ideological divides.
  • Helped bring an obscure issue to the forefront of the public eye, designing a communication plan that created broad awareness amongst 500 million plus people, based on ratings/readership/hits.
  • Created a grassroots outreach campaign that engaged and retained the interest of the public, leading the issue to become the most supported conservation initiative in Canadian history, receiving 92% support in BC, and having Time magazine recognize it as one of the most pressing global environmental debates.
  • Developed and implemented multiple strategic plans that helped navigate the issue through challenging political waters, ultimately helping the organization reach its stated goal of protecting the habitat of the spirit bear.
  • Led diverse programs and projects – including education, outreach and engagement tools – that ensured membership retention, meaningful community engagement and sustained brand recognition.
  • Executed numerous successful and financially viable public events, including a 2500 person fundraising celebration with Dr. Jane Goodall and former BC Premier Gordon Campbell, as well as three national speaking tours, the latter of which directly reached 100,000 students in three months.
  • Established multiple, lasting partnerships with non-profit organizations and businesses that allowed the Youth Coalition to increase efficiency, develop capacity and encourage strategic convergence, facilitating the growth and reach of the organization and its mandate.
  • Proposed and successfully led the campaign to see the spirit bear named as one of the mascots for the 2010 Winter Olympic Games in Vancouver and secured the spirit bear as the Official Mammal of BC.
  • Maintained a positive public image during a contentious time for environmental issues in Canada and was able to grow the larger base of support for the environment, using pro-economic and solution-based messaging.
  • Demonstrated the ability to facilitate negotiations between diverse stakeholders in helping lead talks that created one of the first consensus land-use agreements in history and the largest land protection measure in North America.
  • The story inspired CTV’s award-winning, movie-of-the-week Spirit Bear: The Simon Jackson Story.