An Olympic Bear

Through the Spirit Bear Youth Coalition, Simon Jackson was instrumental in having the spirit bear named as the mascot for the 2010 Winter Olympic Games in Vancouver (including being prominently featured in the opening ceremony of the 2010 Games) and the Official Mammal of British Columbia. The goal behind the high profile recognitions was to help cultivate the eco-tourism industry in the land of the spirit bear, helping off-set the costs associated with protecting this bears’ wilderness home.